Tech Talk: Trends and insights for marketers and technologists on VR, digital content, social and messaging apps, and brands. Listen at Apple Podcasts or Startapp.com.

profile-2Building on their reputation as the innovative source for insights and capabilities around emerging technologies and mobile applications, StartApp launched a podcast to reach their young, savvy, global audience

Our host interviews pioneering tech leaders around next generation capabilities such as virtual reality, augmented reality, application monetization strategies, and more.

Benefits

  • Listeners gain access to industry thought leaders, who do deep dives on the important trends in this fast-moving industry
  • Audiences see StartApp as globally connected to the leading thinkers and doers in a sector where the next idea has already been borne.
  • StartApp reaches key audiences when/where they’re ready to engage and unlikely to be distracted – i.e., when they’re away from the computer screen and on the go.

Episode Examples

Dr. Niraj Dawar, Ivey Business School

In the mobile digital app world,  the game or the app is the thing. But internal advertisements and upsells drive the business viability. Dawar, Professor, Ivey Business School, discusses how to manage the balance.

Eric John,  Interactive Advertising Bureau

From immersive storytelling to shopping and product demos to the ability to engage and stir emotions, VR is on everyone’s digital radar. John, Senior Director, Mobile and Video at the IAB, explains what the future holds for virtual reality distribution, monetization, and success measurement.

Stephanie Llamas, SuperData

According to SuperData Research, a leading provider of games and interactive media intelligence, VR should become a $30.5 billion in the next 5 years. Llamas, Director of Research and Consumer Insights and Head of VR+AR strategy at SuperData, discusses what it will take for the new technology to go mainstream.

Morgan Reed, The App Association

Reed is president of ACT, The App Association, which represents more than 5,000 app companies and information technology firms in the mobile economy.

Adam Simon, IPG Media

What will be the next iPhone? Is the tech industry “bundling”, “unbundling”, or both? What impact will AI, AR/VR, & the “app-ification” of media have on the global landscape? How will brands adapt? IPG Media Lab’s Adam Simon discusses.