From SHRM: Growing Appeal of Asynchronous Communication The use of corporate podcasts grew during the pandemic as organizations sought new ways to connect with remote workers and to capitalize on the medium's ability to communicate empathy and transparency—relying on the tone and expression of the human voice rather than text on a screen—as workers struggled … Continue reading “Podcasts Gain Favor Amid ‘Always On’ Work Cultures”￼￼
Inside Radio reports: With interest in branded podcasts continuing to grow, the podcast advertising and analytics firm Chartable is rolling out new data metrics to help producers of branded series track the impact of their production. Dubbed Chartable for Brands, it includes an all-new Brand Impact measurement. It connects podcast downloads to down-funnel events like … Continue reading Rise Of Branded Podcasts Is A ‘Mega Trend’ Says Chartable
The Infinite Dial: Approximately eighty million Americans – 28% of the U.S. 12+ population – are now weekly podcast listeners, a 17% increase over 2020. The overall monthly podcast listening audience is now more diverse than ever: 57% of monthly podcast listeners are white, 16% Latino, 13% African American, 4% Asian, and 10% of some … Continue reading Edison Research & The Infinite Dial 2021
How the podcast will connect with your brand -- and the work you already do? A branded podcast serves as a multi-directional channel to augment and grow your entire brand and content ecosystem: The podcast extends the your editorial mission to a new, powerful, growing channel The podcast generates new branded content – original, compelling … Continue reading How Do Podcasts Connect with Work Your Brand Already Does?
Today Turnaround for Children wrote: I am writing at a time of uncertainty and anxiety for all of us. The coronavirus is upending the way we live, work and experience school. We are all concerned with how to keep ourselves and the people we love safe and well. At Turnaround, we are particularly attuned to … Continue reading NEWS: Good Guys Podcasts Produces “The 180” Special Edition on Coronavirus