How to Use Content to Acquire Clients

Posted on by Chris Riback

Excellent insights via The Rebooting newsletter: "Publishing can be very useful for subscription services as both a customer acquisition tool and marketing vehicle... Anand Sanwal, CEO of CB Insights, which uses its 800,000-subscriber daily email list in order to fuel a high-priced data subscription service that often goes for $60,000 per year, explains what CB Insights has … Continue reading How to Use Content to Acquire Clients