Excellent insights via The Rebooting newsletter: "Publishing can be very useful for subscription services as both a customer acquisition tool and marketing vehicle... Anand Sanwal, CEO of CB Insights, which uses its 800,000-subscriber daily email list in order to fuel a high-priced data subscription service that often goes for $60,000 per year, explains what CB Insights has … Continue reading How to Use Content to Acquire Clients
Nearly a Quarter of Americans Get News from Podcasts
Pew Research Center: Nearly a quarter of Americans get news from podcasts. Younger adults are more likely than older adults to at least sometimes get news from podcasts. One-in-three adults ages 18 to 29 say they at least sometimes get news from podcasts, compared with 12% of adults 65 and older. 29% of adults ages 30 … Continue reading Nearly a Quarter of Americans Get News from Podcasts
“Podcasts Gain Favor Amid ‘Always On’ Work Cultures”
From SHRM: Growing Appeal of Asynchronous Communication The use of corporate podcasts grew during the pandemic as organizations sought new ways to connect with remote workers and to capitalize on the medium's ability to communicate empathy and transparency—relying on the tone and expression of the human voice rather than text on a screen—as workers struggled … Continue reading “Podcasts Gain Favor Amid ‘Always On’ Work Cultures”
Rise Of Branded Podcasts Is A ‘Mega Trend’ Says Chartable
Inside Radio reports: With interest in branded podcasts continuing to grow, the podcast advertising and analytics firm Chartable is rolling out new data metrics to help producers of branded series track the impact of their production. Dubbed Chartable for Brands, it includes an all-new Brand Impact measurement. It connects podcast downloads to down-funnel events like … Continue reading Rise Of Branded Podcasts Is A ‘Mega Trend’ Says Chartable
Edison Research & The Infinite Dial 2021
The Infinite Dial: Approximately eighty million Americans – 28% of the U.S. 12+ population – are now weekly podcast listeners, a 17% increase over 2020. The overall monthly podcast listening audience is now more diverse than ever: 57% of monthly podcast listeners are white, 16% Latino, 13% African American, 4% Asian, and 10% of some … Continue reading Edison Research & The Infinite Dial 2021
Good Guys Podcasts 