How the podcast will connect with your brand -- and the work you already do? A branded podcast serves as a multi-directional channel to augment and grow your entire brand and content ecosystem: The podcast extends the your editorial mission to a new, powerful, growing channel The podcast generates new branded content – original, compelling … Continue reading How Do Podcasts Connect with Work Your Brand Already Does?
“With more content to consume via blogs, editorial websites, social platforms, YouTube, etc., Internet audiences have less patience for material that is not engaging or immersive. Many consumers don’t have the time (or will or energy) to read long-form articles and essays. Instead, they’d rather see, or hear, the subject matter being presented for them. As … Continue reading Are Podcasts the New Blogs?
Edison Research posted its annual research around podcasting. Key highlights: Listening continues to grow Audience skews wealthier and more highly educated than general U.S. public 58% of listeners spend on average more than 3 hours/week listening to podcasts Access the slide share. Watch presentation here: