From SHRM: Growing Appeal of Asynchronous Communication The use of corporate podcasts grew during the pandemic as organizations sought new ways to connect with remote workers and to capitalize on the medium's ability to communicate empathy and transparency—relying on the tone and expression of the human voice rather than text on a screen—as workers struggled … Continue reading “Podcasts Gain Favor Amid ‘Always On’ Work Cultures”￼￼
Inside Radio reports: With interest in branded podcasts continuing to grow, the podcast advertising and analytics firm Chartable is rolling out new data metrics to help producers of branded series track the impact of their production. Dubbed Chartable for Brands, it includes an all-new Brand Impact measurement. It connects podcast downloads to down-funnel events like … Continue reading Rise Of Branded Podcasts Is A ‘Mega Trend’ Says Chartable
How the podcast will connect with your brand -- and the work you already do? A branded podcast serves as a multi-directional channel to augment and grow your entire brand and content ecosystem: The podcast extends the your editorial mission to a new, powerful, growing channel The podcast generates new branded content – original, compelling … Continue reading How Do Podcasts Connect with Work Your Brand Already Does?
“With more content to consume via blogs, editorial websites, social platforms, YouTube, etc., Internet audiences have less patience for material that is not engaging or immersive. Many consumers don’t have the time (or will or energy) to read long-form articles and essays. Instead, they’d rather see, or hear, the subject matter being presented for them. As … Continue reading Are Podcasts the New Blogs?
Edison Research posted its annual research around podcasting. Key highlights: Listening continues to grow Audience skews wealthier and more highly educated than general U.S. public 58% of listeners spend on average more than 3 hours/week listening to podcasts Access the slide share. Watch presentation here: