Edison Research posted its annual research around podcasting. Key highlights: Listening continues to grow Audience skews wealthier and more highly educated than general U.S. public 58% of listeners spend on average more than 3 hours/week listening to podcasts Access the slide share. Watch presentation here:
“With more content to consume via blogs, editorial websites, social platforms, YouTube, etc., Internet audiences have less patience for material that is not engaging or immersive. Many consumers don’t have the time (or will or energy) to read long-form articles and essays. Instead, they’d rather see, or hear, the subject matter being presented for them. As … Continue reading Are Podcasts the New Blogs?