Right Time, Right Place

Because of the increased simplicity and rise of mobile, podcasts reach listeners at times when they can focus on the content and aren’t otherwise inundated with messaging: 85 percent of listeners hear all (or most of) a podcast 69 percent of monthly listeners use their smartphone/tablet/portable device 51 percent of podcasts are listened to at … Continue reading Right Time, Right Place

Highly Desirable Audience Demographics

According to Edison Research (2017), monthly podcast listeners 18+ are more favorable than the general U.S. population in: Annual Income: 45 percent of monthly podcast listeners 18+ have annual household incomes >$75K (compared with 35 percent of the U.S. population); 16 percent have annual household incomes >$150K (vs. 10 percent of U.S. population) Education: 30 … Continue reading Highly Desirable Audience Demographics

Why the Timing is Right Now: Simplicity & Audience Growth

Like many other technologies, the podcast promise has outweighed its productivity – until now. That’s because a series of factors are now aligned to make branded business podcasts a prime marketing vehicle for small- and mid-sized brands that want to drive increased direct response and new qualified leads. The key factors that have changed in … Continue reading Why the Timing is Right Now: Simplicity & Audience Growth