As with any new technology or content medium, podcasting faces frequent and often opposing questions, most centrally: Is podcasting a passing fad or the place to be? Andreesen Horowitz released a comprehensive 2019 research report, addressing many of the questions. Among their findings: “In the world of podcasting, the flywheel is spinning: new technologies including … Continue reading Is Podcasting a Passing Fad or the Place to Be?
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NEWS: Good Guys Podcasts Launches Education Podcast for Turnaround for Children
Today Turnaround for Children announced: We are excited to announce that Turnaround for Children’s very own podcast, The 180, will launch this week! Featuring leading voices in American education, health and child development, The 180 explores how to transform 21st century education – how to turn it around - using 21st century science. The science explaining how … Continue reading NEWS: Good Guys Podcasts Launches Education Podcast for Turnaround for Children
Are Podcasts the New Blogs?
“With more content to consume via blogs, editorial websites, social platforms, YouTube, etc., Internet audiences have less patience for material that is not engaging or immersive. Many consumers don’t have the time (or will or energy) to read long-form articles and essays. Instead, they’d rather see, or hear, the subject matter being presented for them. As … Continue reading Are Podcasts the New Blogs?
Right Time, Right Place
Because of the increased simplicity and rise of mobile, podcasts reach listeners at times when they can focus on the content and aren’t otherwise inundated with messaging: 85 percent of listeners hear all (or most of) a podcast 69 percent of monthly listeners use their smartphone/tablet/portable device 51 percent of podcasts are listened to at … Continue reading Right Time, Right Place
The Podcast Consumer 2018
Edison Research posted its annual research around podcasting. Key highlights: Listening continues to grow Audience skews wealthier and more highly educated than general U.S. public 58% of listeners spend on average more than 3 hours/week listening to podcasts Access the slide share. Watch presentation here:
